Audemars Piguet

The famous watch company Audemars Piguet announced that Lebron James would be the new global brand ambassador on April 10, 2011. Celebrity endorsements have been a strategy that many brands have used successfully in the past to help convey certain qualities and characteristics to fans and customers. Some may not understand the purpose behind endorsements and think that brands should communicate with consumers based on benefits and features. However, we live in a world where many companies are ...