December 2011 – WORLD OF LUXURY

Monthly Archives: December 2011

Romain Jerome Titanic DNA: Legends to Adorn Elegant Wrists

Romain Jerome watches launched in 2004 became an iconic brand in the challenging world of high-end horology. It is indeed a daunting task for a new company to penetrate the bastion of the niche area of luxury watches mostly monopolized by the legendary watch makers of Switzerland with a heritage running over many hundreds of years, such as Patek Philippe, Vacheron Constantin, and others. In this tough world of heritage marketing Romain Jerome ventured with awesome designs and the flamboyant display of the DNA of famous legends. Today the world recognizes Romain Jerome as an iconic brand that permits you to wear a piece of history around the wrist.

Audemars Piguet – Brand Ambassadors

In October 2011, despite the rather public difficulties Tiger Woods has faced, Rolex signed Woods to a multi-year sponsorship deal. Experts in the watch industry believe the reason Rolex would risk it all on Tiger Woods is threefold: One, Woods is one of the top players in the industry, on par with other Rolex brand ambassadors like Jack Nicklaus, Arnold Palmer, and Gary Player. Two, valued at $5 billion, Rolex can afford to take the risk that Tiger Woods will recover his tarnished image by the time next season’s winner’s circle is announced. Three, Rolex is intensely trying to expand into the Asian market, where Tiger Woods is the golf God.

Limited Edition OMAS Pens

According to Marta Cruciani, Marketing Manager at Omas Pens, pens are changing, and OMAS is changing the design of their classic Paragon pen to reflect the changes in taste and style. The new design of the OMAS Paragon is larger and includes the new OMAS logo. The Arte Italiana collection from OMAS has been in existence since 1930, and is the true symbol of OMAS luxury and quality. Additional changes to the Paragon include a distinctive “O” on the pen cap as well as a redesign of the pen clip, which is also larger. The end section of the OMAS Paragon can be selected with a gold or silver plate.