Louis-Ulysse Chopard went into business making high-precision watches in 1860, at the age of 24. He set up his workshop in Sonvilier, Switzerland, and specialized in pocket-watches and chronometers. His timepieces quickly gained a solid reputation, due to their precision and reliability. In 1937 his son, Paul Louis, relocated the company headquarters to Geneva, which is the capical of fine watchmaking. The company was sold to Karl Scheufele III in 1963, by the founder's grandson, when he was 80 years old. Since then, the company has experienced lasting success and is renowned for it's technology, creativity, and excellent craftsmanship. It is now one of the leading names in the high-end watch and jewelry industry.