Over the past couple of years the Swiss watch brand Jorg Hysek, the pilot project of well-known designer has become a serious player in the market of prestigious watch mechanics. Hysek perfectly distinguished himself as guest creative director for many famous brands. For example, in 1984, he was awarded the Grand Prix de Geneve for the bracelet, designed for Vacheron Constantin watch. Since then the name Hysek is becoming increasingly popular, and today he is considered as one of the most original and talented designers in the watch world. Hysek work is not confined only to the design – he creates the whole concept of watches, from sketch to the campaign.