TAG Heuer Carrera released new manufactory with new clockwork with chronograph and tourbillon just 15,000 CHF. Using the same concept as in the TAG Heuer Carrera Heuer-01 watch, the brand has updated its modern men’s watches new clockwork with chronograph and, most importantly, the minute tourbillon control, located in the 6 o’clock position on the dial. TAG was able to develop, create and assemble chronograph tourbillon at a price less than CHF 15 000, which is about 5-10 times cheaper than other watches with chronograph and a tourbillon escapement mechanism.
More than 150 years, TAG Heuer addresses one challenge after another. Defying the canons of Swiss watchmaking, it seeks an increasingly high level of accuracy. It dictates its own rules, never retreat, not a compromise, not surrender under the pressure.
Till this date, the company TAG Heuer kept in secret the technical characteristics of their smart watches, announced Jean-Claude Biver during the Basel Fair. It was known only that in addition to their creation took another hour mark of Intel and Google. In addition, it was announced that a natural limiter imagination of developers began with sum of $ 1 500 that marketers TAG Heuer seemed appropriate for a smart watch. Explanation of the price tag suggests itself – about this sum of money you’ll give for Apple Watch or iPhone, in conjunction with a smart watch that works with an iOS.
Taking inspiration from the namesake car, TAG Heuer Carrera MP4-12C Chronograph McLaren Watch is stunning, and spectacular. The new timepiece is part of the famous collection and such unique design on the dial has fans excited. Of course the timepieces are limited edition with only 1000 pieces being produced. The head designer for the car Frank Stephenson stepped in to provide creative input on the timepiece in order to have it reflect the car design as closely as possible.
The dial features a first time combination of sapphire and Carbon-fiber, which happens to be one of the favorites of the car design team. This latest timepiece has an entirely new look, the large circle sapphire window, sitting in the center of the black carbon-fiber dial, which shows the inside of the timepiece, the two Grand date wheels and the perpetual calendar wheel. The Sapphire crystal also allows the showcasing of the date window, and two sub-dials, which help to display the beautiful work of the brand.
As unique as the brand itself, the new Rolex Deepsea Sea-Dweller D-Blue Watch gets introduced outsiTAG Heuer has been evolving and developing into a much more affordable brand, and one that really is targeting a more youthful demographic. The new brand message slogan, “Don’t Crack Under Pressure” is a hint at the future company direction, and not just a marketing tag line.
Many of the watch brands have taken new direction over the last decade because of a variety of reasons, one, the sluggish economy, and two because of how the major players in the industry have shifted in production of watch movements. Cost is a critical component and one that has direct impact on selling price, so it is important to the brand to reach a more accessible price point.
The TAG Heuer brand began as Uhrenmanufaktur Heuer AG and was created in 1860, when Edouard Heuer set up a watchmaking workshop – at the age of twenty – in St. Imier, Switzerland – in the Jura mountains. Only nine years later, he patented one of the first crown-winding mechanisms for pocket watches. A leader in chronograph watchmaking innovation, Heuer patented his first chronograph in 1882 and an oscillating pinion – which is still used by major watchmakers creating mechanical chronographs – just five years after that. He also patented the first dashboard chronograph and introduced the first wrist chronograph, with the crown at the 12 o’clock position; as well as manufacturing “Flieger” chronographs, which were specifically for pilots.
A year-long celebration takes place in Geneva, Switzerland recognizing and exploring the aesthetic origins in architecture, art, fashion of the 1960’s and industrial design of Carrera. Part of that celebration of the line is dedicated to motor sports-inspired watches and chronographs and allows fans to view new innovations as TAG Heuer Commemorates 50 Years of Carrera.
The inspiration of the exhibit was to allow visitors the opportunity to see the line in its creative atmosphere. The celebration begins inside the early 20th century Sécheron Hall and showcases featured commissioned artworks, iconic furniture and a full historical range of the brand timepieces. The artistic creations that were the foundation of this concept came from Mark Rothko, Robert Indiana, Jackson Pollock, Peter Blake, and John Baldessari. Another creative inspiration was the brand Panamericana Mexico Road Race, an open-road challenge.
When Kimi Raikkonen won SPA 2009, the Belgium Grand Prix at the podium he was found wearing the TAG Heuer Grand Carrera with Silver dial and bracelet. There is an unmistaken connection between the car lover and the watch lover. The watches though smaller in size came much earlier that the cars and have been with us now more than 400 years. The cars are new. Both are synonymous with wealth and luxury as early watches and cars have been the possessions of the rich. Both have wheels in them and to calculate the speed of the car you need a watch. There is a great array of car themed timepieces. TAG Heuer Carrera captures this enthusiasm of the watch-car lover in a unique way. The re-launch of the model in 2013 has been a refreshing occasion welcomed by the sport lover as well as the watch lover.
There are several new TAG Heuer watches available that are genuinely unique. This brand has been providing quality Swiss watches since 1860. Some of the Hollywood’s most popular celebrities wear these luxury watches on a regular basis. The company has patented several features that add to their watches’ great reputation. It was also one of the very first companies to offer watches that use chronographs. Over the years, the brand has increased in popularity and continually added to its unique product line. The company currently offers many unique designer watches, including some exciting new models.