A brand known for their Diamonds, Graff is the inspiration and tireless efforts of one man, Laurence Graff. From England, the jeweler worked with a partner in the beginning and branched out on his own at the age of 24. Earning a very solid international reputation, the brand launched jewelry that was seen and worn by many celebrities. In 2008 he created a watchmaking division and handed management over to Michel Pitteloud, known for his work and experience with Bulgari, Harry Winston and others. Presenting the first collection in 2009, the ChronoGraff was introduced showcasing not only precision and prestige, but also of course the perfectly cut diamonds for which the brand is famous.
The luxury watches are enhanced by the cuts and polishes of those perfect diamonds. The brand adheres to the Kimberley process in order to avoid encouraging conflict. In addition to this, the brand marks each diamond with a laser engraved GIA tracking number which while invisible to the naked eye, guarantees provenance. Combining the excellence and skill of the brand’s gem setters with the finest Swiss horological tradition, these timepieces are simply exquisite and admirable.
Offering models to both men and women, they have provided pieces for the discerning collector that is the utmost in luxury. The very foundation of the sports watch collection is the ChronoGraff, offering optimum legibility of the chronograph functions utilizing the rotating discs rather than counters with hands. Certainly the DLC coating provides the sporty look, while the bezel is still available with the diamond setting, allowing anyone to move from day to night events with ease and elegance.
The Graff collections all provide the excellence of technical ingenuity, and all feature the proprietary-designed movements housed inside the very faceted case designs. This jeweler and horological expert has brought a new standard to the industry with the ChronoGraff Men’s Watch, and more than just a play on words, they are both witty and wise. The 45 millimeter case beats with the Swiss ETA automatic chronograph movement and day-date function. It comes in a variety of styles, with or without the magnificent diamonds, and certainly paves the way for a very sparkling future. Whether you are a collector or not, this timepiece should be on your wrist and setting the stage for your own future. A diamond in the rough, well, after it is polished.