In The Navy
The Panerai legacy began in Florence in 1860 when Giovanni Panerai started his little watch shop close to the Arno River. Being the first watch and clock shop the city had, they sold Swiss pocket watches and helped the city stay on time in a world of conflict. The family continued the path that was started and when contracted with Italy’s Regia Marina (Royal Navy) they certainly hit a gold mine. Designing and developing precision pocket watches and chronographs for the Navy meant meeting their requirements and meant new challenges for the brand to step up to the challenges. The Panerai Luminor Submersible is the result of success for the brand through years of historical winners.
War & Watches
As with most successful brands, they love to recreate and modernize models that have been well recognized and delivered what clients want. The Submersible collections have been one of those series, along with the Radiomir and the Luminor. The brand has stayed steady on the iconic designs and not strayed from a course of precision underwater instruments. The brand provided depth gauges, wrist compasses, detonators and sights as well as a very large luminous waterproof wristwatch that was the Radiomir. High quality instruments and watches were produced by the brand and World War 1 had them stepping up the bar for quality and precision. The luminescence superiority that Panerai commanded allowed weapons to be fired in total darkness and allowed the brand to surpass any rival.
Through The Ages
The Panerai Luminor Submersible is unchanged since the early designs and is just a true classic timepiece. The limited edition watches always attract the collectors, but with this brand, everyone wants to own one of these beauties. The 42mm timepiece is less bulk, but still true to the shape and signature the collection has inspired. Titanium, Stainless Steel, Rose Gold, Carbotech, self-winding, spectacular, in any choice of case, these timepieces are breathtaking in appearance and performance. Still headquartered in Italy, production has moved to Switzerland, keeping horological brilliance centered as the increasing complications are developed. You do not create new products when you have created the best, and that legacy is what continues to propel the brand forward and keep excellence in time for each of the watches they release.