{"title":"SevenFriday","description":"\u003cp class=\"western\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: Arial, serif; font-size: x-large;\"\u003eSeven Friday\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp class=\"western\" style=\"text-align: justify;\"\u003e\u003cspan style=\"font-family: Arial, serif; font-size: small;\"\u003eFounded in only 2012, Seven \u003c\/span\u003eFriday,\u003cspan style=\"font-family: Arial, serif; font-size: small;\"\u003e is a Swiss lifestyle brand based in Zurich and created by Daniel Niederer. The brand \u003c\/span\u003edesigns,\u003cspan style=\"font-family: Arial, serif; font-size: small;\"\u003e manufactures and sells timepieces, accessories, eyewear \u003c\/span\u003eand\u003cspan style=\"font-family: Arial, serif; font-size: small;\"\u003e apparels for folks that challenge what people refer to as the norm. The individuals that love this brand live \u003c\/span\u003eeveryday\u003cspan style=\"font-family: Arial, serif; font-size: small;\"\u003e like it is Friday and embrace unique and modern fun.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp class=\"western\" style=\"text-align: justify;\"\u003e\u003cspan style=\"font-family: Arial, serif; font-size: small;\"\u003eThe timepieces that the brand has created tend to have square cases, and certainly have that futuristic look, they are bold and gather inspiration from the industrial revolution. The real direction that the brand has driven for the timepieces is ultra-modern, eye-catching and really wants to have a different look than other timepieces that are on wrists today.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp class=\"western\" style=\"text-align: justify;\"\u003e\u003cspan style=\"font-family: Arial, serif; font-size: small;\"\u003eSeven Friday has introduced three timepieces, each one with a very unique design. Embracing the philosophy that fueled this brand, ‘carpe diem’ seize the day says it all, because they want every day to be celebrated as if it were Friday, and they want their timepieces to also reflect that same concept. These initial timepieces, P1, P2, and P3 capture the industrial foundation, but of course the modern edge. The P1 is like the foundation piece, and P2 captures that same vibe, but also introduces the golden age of breweries and certainly can be seen with the copper in the dial, and stainless steel case treated with grey PVD. The P3 is more the heart of the industrial design, and crafted with full black PVD, and a dial color that took inspiration from motorcycle patterns. The dials might seem busy, but everything is clean and the contrast in color of the hour hand is perfectly placed, and the signature design of the minute hand is what seems to be the future for the brand.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp class=\"western\" style=\"text-align: justify;\"\u003e\u003cspan style=\"font-size: small;\"\u003e\u003cspan style=\"font-family: Arial, serif;\"\u003eAll three of the timepieces are equipped with Japanese made caliber which of course is very different than many of the off-the-shelf quartz movements. This brand Seven Friday is a statement to other watchmakers, collectors, and even just your average buyer, that you do not have to go expensive or feel you have to follow a heritage brand to get a quality timepiece. They want to make sure that everyone knows their timepieces are horologically excellent, and that Japanese movement is just as reliable and exquisite as the Swiss calibers.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp class=\"western\" style=\"text-align: justify;\"\u003e\u003cspan style=\"font-family: Arial, serif; font-size: small;\"\u003eSo if you are looking for something a little more modern and off the chart than your normal Swiss made quartz movement horological brands, perhaps Seven Friday is just what you need, after all wouldn’t it be nice to have everyday be Friday?\u003c\/span\u003e\u003c\/p\u003e","products":[],"url":"https:\/\/worldofluxuryus.com\/collections\/sevenfriday.oembed?page=6","provider":"Worldofluxuryus","version":"1.0","type":"link"}