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Tissot

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One of the most renowned Swiss watchmakers, Tissot was founded in Le Locle, Switzerland in 1853 by Charles-Félicien Tissot and his son, Charles-Émile Tissot. The company started with assembling parts acquired from individual makers around the region and delivered over 1200 timepieces the first year. In 1858 they sold pocket watches in Russia and between 1860 and 1875 expanded to spare parts, watchmaking tools and finished watches.

Recognized for a number of awards throughout the late 1800’s the brand grew and expanded as they began manufacturing their own movements and as the ownership changed to the son and his daughter behind the scenes, the name also took on some changes. Becoming Charles-Emile Tissot & Fils, then Chs. Tissot & Fils – SA, and then partnerships with Omega in 1930 brought further name changes until 1982 when it formally changed to Tissot SA and a member of the Swatch Group. There were numerous changes throughout the brand history, commercial partnerships, and mergers that brought change, and benefitted the brand and their growth.

A true example of innovation for the brand is seen in the Banana watch featuring the beautiful elongated curving tank, and art deco numerals on the dial, certainly a statement timepiece that was popular in Russia in 1916. The Czar owned that timepiece and had returned it for repair when events led to nothing being able to ship to Russia, therefore that watch still is shown at the factory in Le Locle today. Certainly cases of beauty were something the brand loved, and the tonneau shaped case debuted for the brand in 1919. They were ahead of their time on Art Deco designs and led the forefront on many creative pieces.

From the world’s first antimagnetic timepiece, to the world’s first plastic mechanical watch, the brand has been revolutionary in craftsmanship and innovation. Two of the most iconic designs Tissot produced were the RockWatch which was constructed from granite from the Alps, and then the Two Timer, which was a first to feature analog and digital time displays. These pieces seemed to bring about a theme for the brand which led to the Pearl Watch in 1987 and the Wood Watch in 1988.

The brand sponsors racing cars, cycling and ice hockey and they have been the official timer for The International Fencing Federation, the International Basketball Federation, the FIM Superbike Championship, NASCAR, MotoGP, The Ice Hockey World Championship, and the International Cycling Union. A well-known brand ambassador is Danica Patrick and of course a host of others who have served in that role.

Tissot has released a number of exquisite timepieces, the first T-Touch, a six function watch with a touch screen and combination analog-digital display is one of the best known for the brand and yet the Sailing Touch, Sea-Touch, and T-Touch expert are also among that list of quality pieces. Customers depend on the brand for precision, reliability and elegant watches.

The brand distributes in more than 160 countries on five continents, and growth continues with each amazing timepiece. The innovation that we see from the brand, like the T-Complication Squelette, and the classic but understated dress timepiece, the LeLocle Automatic are just some of the latest pieces that continue to propel the brand forward. The future looks bright for the 161 year old brand and we are excited to see what they craft in the next generation.

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