Butterfly – WORLD OF LUXURY

The Beginning – The Caterpillar

When you consider the stages of development for a butterfly, you understand why it took time for Graff to launch their watchmaking division and introduce the Butterfly collection. The exquisite beauty of each gemstone, made uniquely to decorate the dials and bezels as they shimmer as they are set next to the powerhouse tourbillons. The founder of the brand took time to develop the expertise for horological excellence, the skill and workmanship that he knew was required to reach the level he wanted to achieve, the same that he applied to his precious-stone business. The brand is known worldwide for their beautiful creations, and that special eye that can capture the most special stones. So as the caterpillar makes the transformation so did Graff, and the timepieces in the collection emerged.

Emerging Beauty

The signature motif that Graff developed in the jewelry collections was the Butterfly. The beautiful motif is celebrated in several collections for the brand, but all are considered jewelry first and watches and rings and necklaces, second. The timepieces are crafted with the wings in mid-flight, with dancing butterflies, each created with gemstones that perfectly embrace the delicate and emerging beauty of the butterfly as they leave the cocoon. The experience and expertise that the brand has in sourcing and cutting precious stones is what makes this collection a testament to the dedication and passion they have. The collection has so many choices for people, an opportunity to find not only the right color and stones, but also the right size and fit. Some of the timepieces are handcrafted with a tiny 16mm dial that is completely surrounded by stones perfectly cut and shaped to form the outline of a butterfly.

Butterflies Abound

There are so many exquisite watches in this Graff Butterfly collection that it is difficult to identify the workmanship of each masterpiece in the collection.  The magnificent Princess Butterfly watch was introduced by the brand in 2016 and now they have presented a new sapphire and diamond version. The full motif model is nothing short of spectacular, with 1,641 hand-selected diamonds and 108 multi-colored sapphires, and required over 650 hours of work setting the stones. The master artisans that work at the brand share their skills as they breathe life into each design. Transforming a vision into reality, bringing a butterfly to life as a timepiece, sculpting the wings, accenting them with precious stones, each step critical to achieving perfection. When you look for that one watch that can put your heart in flight, it has to be in this collection, because it makes your heart flutter.

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