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Montblanc

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Montblanc 

When you hear the name Montblanc you think exquisite writing culture for over 100 years. The brand is famous for quality and values, traditional craftsmanship, and workmanship that is reflected in every product. The fountain pen was so inventive and brought ingenuity to the forefront when it debuted as a writing instrument. A banker from Hamburg, Alfred Nehemias and an engineer from Berlin, August Eberstein first began production of the simple pen, and then joined by Wilhelm Dziambor, Christian Lausen and Claus Johannes Voss they paved the path for the successful company the brand has built today.

As the world became digital and people turned to smartphones, tablets and laptops the need for high-end pens would seem to diminish. Everyone sends a text, or an email, but letters and the art of writing took a back seat. If this were true then why are Montblanc pens still so popular? Since 1906 these pens have been the icon of the art of writing, and one that transcends time as well as there are many that prefer the luxury pen in their pocket no matter the mobile device in their hand.

The pens have been a tool that were used by professionals around the globe, it allowed them to do their job, provided a communication point and certainly provided the necessary signature on some of the most important documents. The value of the luxury pen is seen today because of the history behind it, the entrepreneurs that brought it to life, and the importance it played representing the ingenuity of those individuals. Throughout history the signing of documents has been as simple as jotting a note, or finalizing a business deal worth millions. However the pen signifies more to many professionals, it is hope, it serves as a vehicle for imagination, a way to transform thoughts and ideas into a success, much like the pioneers from Montblanc.

The technology that transformed the world in the 1980’s was certainly a challenge for the brand, as it moved away from hand writing and also brought about the demise of most stationary stores. So as consumer markets changed, technology changed, distribution channels changed, so did the brand and what direction they needed to go for the future. Writing instruments are what this brand foundation was built on, it is the essence of the brand. The moment of clarity came as the brand understood despite all the digital age, all the changes in the consumer market, the symbolic value of Montblanc pens, the craftsmanship and elegance would weather any storm.

A professional with this pen in his pocket shows a legacy, it defines more than just a pen. The ambitious endeavors that built this brand lives on in the hearts of every professional and continue to stand the test of time. Still the most famous writing instrument, surviving nine decades and continuing to produce excellence and elegance with every pen.

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