Parmigiani Fleurier Watches
Founded in 1996, Parmigiani Fleurier was created at Beau-Rivage Palace, Lausanne. The brand set out to showcase timepieces that were expertly crafted and leading edge technology. A reflection of Michel Parmigiani’s work, the Toric QP Retrogrde was the first introduced by the brand and presented a bezel with alternating gadroons and knurling, a style that would become a trademark of the brand. The Kalpa Hebdomadaire, a tonneau shape movement was a representation of the brand’s first component miniaturisation and drove the necessity for industrial partners.
It became clear to the brand that to meet the high standards they wanted to deliver in the market they needed to create a perfect manufacturing process that would allow them to craft the quality of components they expected and would meet their standards. The brand brought together and created a watchmaking hub that not only was a intelligence center, but provided the ability to conceive, manufacture and perfect every component needed for a exquisite timepiece. No matter the size of the component, the smallest gear wheel to the entire escapement, from the most intricate details of the dial to the craftsmanship and design of the case, Parmigiani Fleurier Watches did what few other companies have done in bringing it all under one roof.
As the brand grew and continued to design and create exceptional timepieces they also worked to learn from their successes and their failures. Reinforcing the foundation that the brand was built on they introduced the extra-flat caliber. The slender timepiece had an embedded micro-rotor inside the movement and the Tonda 1950 both elegant and classic in style returned the brand to its roots.
Today, Parmigiani Fleurier features not only a wealth of technical advances, and a fully independent watchmaking center, but also home to 33 movements crafted there. The brand has not only a line of exquisite and exceptional timepieces, but more accomplishments under their belt in 20 years, than some brands do in a century. The brand is nowhere near finished, they have spectacular designs yet to be born, and technical advances the horological world has never seen. So when you look for that timepiece, the one that speaks to you, the one that identifies who you are, you will find the heart of Parmigiani Fleurier, because your future is there.
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