How & Why A. Lange & Sohne Does The Concorso d’Eleganza Villa d’Este

The Why

The Concorso d’Eleganza Villa d’Este is a celebration coupled with a competition of million-dollar automotive royalty. Taking place every year since 1929, near the Villa d’Este hotel in Cernobbi, a 16th century Villa, with a picturesque view of the landscape and breathtaking gardens, on the shores of Lake Como in Italy. The last weekend of May brings excitement and excellence, along with technical artistry beyond anything you can believe. Partnering with Ferrari, Bizzarrini GT Strada, and others in the luxury automotive arena, A. Lange & Sohne joined the competition as a valued and respected competitor.  

The How

The Saxon luxury watch manufacture has never met a challenge they would walk away from. So dedicating years to designing and building this latest extremely complicated watch was the pinnacle of that challenge. The brand partnered with the event because they know they can measure up to the technical artistry and certainly the beauty. The event is a real contest and the winner not only walks away with quite a prestigious honor, but also a A. Lange & Sohne watch. The coveted trophy for not only the finest car in the competition, but also the winner of “Best of Show” is this timepiece, made specially for the occasion and even adorned with a coat-of-arms hand-engraved on the case back of this limited edition watch.

The Royalty

The brand is recognized as a high-end luxury watch performer and is the perfect fit for this royal crowd. Featured this year are some true visionaries dating from 1914 to 1989, the 1914 Rolls-Royce Torpedo Phaeton, the Silver Ghost 1989 Porsche 959, vintage automobiles that provide long-term performance as well as a timepiece that can also stand the test of time. This event represents innovative spirits, inventive brilliance, and certainly leadership in technology, craftsmanship and design. The watch measures up to that excellence and exquisite beauty while being a reflection of the company’s deep passion for sophisticated mechanics and classic elegance. The attendance at The Concorso d’Eleganza Villa d’Este is a audience of collectors and connoisseurs, lovers of precision for both automobiles and timepieces.