Caring for your watch

Handle your watch with care, as it holds both monetary and sentimental value. Your attachment to it is invaluable. Treat your timepiece gently to preserve its condition and the emotional connection you have with it. Luxury watches are crafted with precision, and gentle care ensures their longevity, allowing you to enjoy them for years to come. Embrace the responsibility of watch care and cherish the unique bond you share with your prized possession.


The care and maintenance of a watch can be likened to the upkeep of any equipment with numerous moving parts, much like a car. Despite its small size, a timepiece contains hundreds of intricate components that work harmoniously day and night, year after year. Mechanical movements, comprising 100 to 300 components, some barely visible without magnifying glasses, require periodic cleaning, lubrication, and occasional replacement.

Just as car owners are aware of the importance of regular servicing to avoid costly repairs, the same holds true for timepieces. Neglecting the necessary maintenance can lead to complications and costly fixes, reaffirming the wisdom of the saying, "A stitch in time saves nine." Taking proper care of your watch ensures its longevity and impeccable performance, allowing you to enjoy its intricate craftsmanship for many years to come.


A high-end luxury timepiece forms an intimate relationship with its wearer. Unlike other possessions, a watch is visible to others, always present on your wrist. This close bond comes with expectations – to treat it gently. Just as in any relationship, watch care means showing respect and consideration for your timepiece. Being gentle with it ensures its pristine condition and demonstrates your appreciation for its craftsmanship and value. Your watch is a trusted companion that deserves the utmost care, allowing you to enjoy its beauty and precision for a lifetime.


In the realm of watch care, these distinctive guidelines are our trusted companions::

  • Immerse yourself in the realm of knowledge by thoroughly exploring the Instruction Manual and preserving it for the future.
  • Embrace the wisdom of the experts as you diligently follow the instructions to the letter and spirit, nurturing the bond with your timepiece.
  • Let your watch embrace your wrist snugly, like a cherished embrace, preventing unnecessary wear and tear.
  • After your rendezvous with sea or pool water, tenderly wipe away the lingering moisture with a soft, clean cloth dipped in lukewarm water, preserving its luster.
  • Resist the temptation to test the water resistance to the extreme; cherish the indicated resistance from the watch's brand-new days.
  • Honor the annual ritual of testing your watch's resilience, like an intimate celebration of its enduring spirit.
  • Shield your timepiece from life's heavy shocks, allowing it to gracefully mark the passage of time undisturbed.
  • When the need arises, entrust the care of your watch only to the skilled hands of authorized service centers, safeguarding its craftsmanship and essence.


    For watches with manual mechanical movements (hand-wound timepieces), a daily winding routine is essential. It is recommended to wind the watch once a day, ideally at the same time each day. Many watch enthusiasts make it a habit to wind their timepiece first thing in the morning, creating a daily ritual.

    When winding your watch, pay close attention to the resistance you feel at your fingertips. As soon as you encounter resistance, stop winding immediately. This indicates that the mainspring has been fully wound, and any further winding can potentially cause damage to the watch.

    By adhering to this winding practice, you ensure the smooth functioning and longevity of your beloved timepiece, allowing it to be a reliable companion through the passage of time. Let the act of winding become a mindful moment, connecting you to the intricate craftsmanship of your hand-wound watch.


    Automatic mechanical watches, also known as self-winding timepieces, boast varying hours of power reserve. However, when left unused for an extended period, they may stop running. To prevent this, it is recommended to manually wind the watch when it is not worn regularly.

    If the watch has come to a complete stop, you can initiate the process of starting it again by manually winding it a couple of times until it begins to run. This action imparts energy to the mainspring, kickstarting the movement and ensuring the watch resumes keeping time.

    By taking these simple steps, you can maintain the functionality and longevity of your automatic watch, ensuring it remains ready to accompany you on your wrist with the precision and craftsmanship it embodies.


    Quartz movements in watches typically rely on batteries for their operation, which need to be replaced periodically based on their average life expectancy. However, these movements are highly sensitive to magnetic fields, such as those emitted by speakers, mobile phones, and metal detectors. Exposure to extreme temperature conditions and humid atmospheres can also adversely affect quartz movements.

    It is crucial to avoid subjecting your watch to repetitive impacts, such as hammering or other forceful activities, unless it is specifically designed to withstand such conditions. For durability and longevity, it is essential to handle your quartz watch with care and protect it from magnetic fields and harsh environmental factors.

    By following these guidelines and providing proper care, you can ensure that your quartz watch continues to function accurately and reliably for an extended period, serving as a dependable timekeeping companion in your daily life.


    Drawing an analogy between a watch and a car emphasizes the importance of regular servicing. Timely servicing ensures the smooth functioning of the timepiece and helps prevent costly repairs in the future. Reputable brands have authorized service centers with trained technicians and necessary tools for proper servicing.

    The Manual of Instructions that comes with the watch indicates the recommended service period. Routine service tasks, such as battery replacements or strap changes, can be done by any reliable retailer without affecting the watch's functionality.

    Three types of servicing exist for watches: Quick Service for basic tasks, Partial Maintenance involving opening the case, and Total Service, which includes complete dismantling and thorough checks of all components. This meticulous process ensures the watch's efficiency and longevity, with gaskets replaced to maintain air and water resistance.

    Proper servicing can prevent or delay the need for repair and restoration. Technology advancements contribute to watches' extended life expectancy, but caring for the timepiece is vital for its efficient performance.

    Accepting that watches have a lifespan determined by their components, it is essential to cherish and care for them to enhance their performance and longevity. By providing diligent care, you can ensure your watch remains a reliable and cherished companion on your wrist for years to come.