David Beckham Endorses Breitling Transocean Chronograph Unitime Worldtimer Watches
David Beckham has brought millions of dollars to the American Major League Soccer circuit while playing for the Los Angeles Galaxy. He brought so much fame and fortune to the now prospering league the average player salary nearly doubled during his time there. He is one of the most recognizable faces in sports and it is not just because he can bend a soccer ball kick – he is one of the world`s biggest male models and he has brought that celebrity to Breitling Transocean Chronograph Unitime Worldtimer watches.
Beckham is bound to do for the watch maker what he has done for the American soccer league; revive it. David has said that the endorsement was a natural choice for him; that he was already an admirer of the brand. “I've always been a long-time admirer of Breitling. As a company they create not only the highest-performance watches but also timeless designs that have inspired generations. It was a natural choice for me to partner with this fantastic brand."
An endorsement like this is bound to lift the already prominent brand. The advertising campaign is similar to the one that the previous celebrity endorser had. Beckham is pictured in a sleek suit walking confidently away from a private jet on a runway. You get the idea that the jet has landed in the sunny climes of Southern California which screams celebrity in itself. Beckham features his favorite Breitling Transocean Chronograph Unitime Worldtimer watch as he walks away from the plane.
The previous endorsement belonged to John Travolta. Travolta is famous for being a commercial airline pilot as well as a celebrity actor. His campaign was similar in that it featured the celebrity on a runway with a private jet, except, in Travolta`s shoots, it was inferred that the celebrity was going toward the plane in order to fly it. Beckham`s shoot are more about the celebrity status of private travel exemplified by the iconic image with the private plane.
Beckham`s shoot oozes masculinity and the jet is a reminder of Breitling`s Transocean Chronograph Unitime Worldtimer`s new feature: a mechanism that displays the time in all 24 time zones. The avid, private jet traveler would appreciate such a feature.