Cuervo y Sobrinos: brand history

At that time, as the world is waiting for the completion of the Cuban Revolution, the Swiss watch look in the past of Cuba, where the creators are searchinh for inspiration. Tobacco and cigars - two main islands of economic product embodied in one of the main reasons of Swiss watches Cuervo y Sobrinos. By tradition, each customer of Cuervo y Sobrinos production receives clock in humidor for cigars, and among other things, the package is in the deck of playing cards made by hand. And do Cuervo y Sobrinos watch and a ruler entirely bear the names of traditional Cuban cigar formats.

The company's founders Armando Rio Cuervo and his nephews had an hour-long workshop and store on Avenida Quinto, where there were selling Swiss watches pocket and cheaper US watches. As at the beginning of the XX century with the nearest coast of Florida was coming more and more tourists, so watches have become in high demand. Soon Don Armando himself began to produce watches under the brand Cuervo y Sobrinos (“Cuervo and nephews”).

Numerous international celebrities in the fields of literature, science, cinema, theater and politics attended a workshop-store Casa Cuervo in Cuba to see and buy their watches. Judging by the guest book and photographs that were found in the basement of the former store, Cuervo y Sobrinos clients were Ernest Hemingway, Enrico Caruso, Clark Gable, Winston Churchill, and even Albert Einstein.

At the initiative of the Italian horology enthusiasts and Spanish businessman a few years ago, Cuervo y Sobrinos watches were revived as the Swiss brand. In collaboration with the Swiss workshops heirs of Don Armando created a new watch, standing out unusual forms enclosures and parts of the dial, which evoke nostalgic memories of the 1940s and the pre-revolutionary Cuba.

For example, Swiss watches Cuervo y Sobrinos Esplendidos have a body that tapers to the middle part, resembling very popular in the 1940s, "hourglass". When the length of the watch case 47 mm (including ears), and the width of 32.5 mm in the narrowest part, long ears allow leather strap watch comfortably embrace even the most narrow wrist. In line Esplendidos a new model in the traditional Retrograde Cuervo y Sobrinos elegant rectangular case of gold. Retrograde date display is rendered in the form of arch: at the end of each month arrow returns to its position. A very useful feature is the stock index of the clock, located in the position of "6 o'clock". Surprisingly harmonious colors model: a combination of black, cream and tobacco and gold colors. All watches are made from crocodile leather strap.

Models with the form Prominente body style reminiscent of the 1930s. The body is slightly curved, so that the product is lie comfortable on the wrist.

Torpedo model same as Esplendidos, are called by cigar format. From another Robusto cigar has a clock line, which includes classic watch with three hands, a full calendar, as well as sports models designed for diving.

New collections of Cuervo y Sobrinos penetrated by the free spirit of pirates. Massimo Rossi: "This is now a very popular topic, especially after the release of" Pirates of the Caribbean, it's a good image not only because of the geographical send, but also by the spirit of romance and adventure. These watches have great body and emphasized the courageous, but at the same time elegant design. "

Rapid success among European costumers Havana watch brand Cuervo y Sobrinos has been achieved thanks to a simple but effective trick: the ability to combine acceptable for high-end brand of high quality and versatile design with a clear imprint of vintage exotics in every element of watch design. It is no coincidence Cuervo y Sobrinos brand slogan sounds like "watch with a Swiss heart and a Caribbean soul."