Jacob Arabo - nicknamed "Jacob the Jeweller" - founded Jacob & Co. in 1986, after studying jewelry in New York. He arrived in the US from Russia in 1979, fascinated by fine watchmaking and mechanical art since boyhood. Watchmaking now makes up a large part of his business, as he began making watches in 2002, with his The Five Time Zone Collection, which is still one of most iconic made by the company. It creates an amazing, fascinating display of the time in time zones around the world - Twenty cities to choose from for display in four of the five windows, with the fifth window being used for the user's local time - using the latest innovations in electronics. The watch's internal GPS receiver can synchronize itself to the atomic clock that is controlled by the GPS network, by locking onto the global GPS satellite network. Along with these features, it also shows the current date. This is the perfect timepiece for a world traveler. His pieces are a favorite among those in the entertainment industry, and his company has become an international phenomenon.
The newest watch in The Five Time Zone Collection is the Ghost Baguette. This black piece features a Quartz movement, and is made out of steel and carbon with a solid back. It has a diameter of 47 mm, and a water resistance of 30 meters. It has a rubber strap with a folding buckle. Baguette-cut diamonds surround each of the five time zones on the watch - it is set with a total of 366 diamonds weighing a total of 18.2cts. The current ad campaign for Jacob & Co. stars the Ghost Baguette and footballer Cristiano Ronaldo.
This Jacob & Co. masterpiece is the star of a pop-up exhibition that the company is currently running at Harrods department store in London. This exhibition will run until January, and this watch will only be sold at Harrods in the UK. The other timepieces from the company that will be on display at the exhibition include the Brilliant Full Baguette and the Palatial Tourbillon Jump Hour. The Quentin Baguette will also be on display at the exhibition.
A Harrods spokesman said that they are "delighted to be partnering with Jacob & Co. to bring this special exhibition to discerning customers. Harrods and Jacob & Co.’s shared values for pursuing the ultimate in luxury and innovation sets them apart from the competition." They also said that this exhibition will "further strengthen The Fine Watch Room’s reputation as the world-leading destination for the very best luxury timepieces and latest innovations in horology."