TAG Heuer: Switzerland meets Japan

More than 150 years, TAG Heuer addresses one challenge after another. Defying the canons of Swiss watchmaking, it seeks an increasingly high level of accuracy. It dictates its own rules, never retreat, not a compromise, not surrender under the pressure.

Since its inception in 1860, TAG Heuer avant-garde and distinguished by courage, outstripping expectations of the modern world. In 1916, the watchmakers from distrust to represent the company TAG Heuer Micrograph chronograph, the accuracy of which reached 1/100 second. Half a century later the measurement accuracy Microtimer is already 1/1000 seconds. The appearance in 1969 Chronomatic - the first automatic watch movement with micro-rotor - led to a technological leap in the entire watch industry. In 1983, it appears the first analog quartz chronograph, and after 20 years, TAG Heuer makes a bold new step, combining in one case two different technologies: the automatic mechanism and the mechanism of digital time measurements with an accuracy up to 1/1000 of a second - is a concept watch Monaco Sixty Nine.

Have you ever thought about what would look like the legendary chronograph arrow created several centuries ago? TAG Heuer Carrera Calibre 1887 Time Machine Nendo Japan Limited Edition provides an answer to this question. We’ve all heard about TAG Heuer manufacture, but what it means Nendo - almost no one knows. Let’s clarify the picture. Nendo - a design company that has been around for 18 years and is located in Tokyo. The studio created a design from shoe stores to graphics and architectural projects, as well as a wide variety of goods, including watches.

One of the latest projects was Nendo collaboration with TAG Heuer. As a result the stunning watches TAG Heuer Carrera Calibre 1887 Time Machine Nendo Japan Limited Edition with an unusual red arrows wich resembling swords from Japanese anime.

Nendo explains this concept as "a small moment of joy", which can fill the day in a good mood. For fans of the TAG Heuer Carrera these large red arrows did not seem small, they are very strongly influenced by the perception of classic watches Carrera.

To be honest, at first we would like to hear the story about the old clock with a limited edition, or Japanese comics, manga and anime, but the concept TAG Heuer Carrera Calibre 1887 Time Machine Nendo Japan Limited Edition formulated differently. Nendo want to rethink the design of Carrera, as if these chronographs were in store for watchmakers and mistakenly put the arrow on vintage watches in the modern model.

The name of the model Time Machine recalls Legacy Machines by MB & F, where the combination of modern and traditional design elements. But in terms of content are two completely different concepts. The Legacy Machine everything is transparent and clear, and here at Nendo all reduced to jokes and unexpected use of the latest watches.

Nendo vintage theme continues in the creation of the packaging for watches in the form of an old book with space inside for a box with a clock TAG Heuer. Also, the set includes a paper knife and tab for the book that follows the design of the arrow on the dial. While similar packaging has many times appeared on the watch scene, the use of additional items in the set, repeating design looks very cute.

Also watch comes in a glass container in the form of an old bottle with a cork, which is located inside the pedestal for watch. From old books, vintage arrows and the glass bottle is created quite an atmosphere of old workshops and laboratories. And all this is interconnected with the most recognizable and modern chronograph 21st century.

All elements other than hour and minute hands remain in TAG Heuer Carrera Calibre 1887 Time Machine Nendo Japan Limited Edition unchanged. It is 43 mm steel case, black ceramic bezel, black dial and steel bracelet - complies with all TAG Heuer.