Bvlgari, jewelry watches to suit every taste
An Italian brand that honors culture and heritage with their design and products, with history dating back to 1884, when Sotirio Voulgaris Bulgari, a Greek immigrant, opened his first store in Via Sistina in Rome. Being one of the most prominent brands that for generations excelled in silversmith art, a skill that has been passed down for generations since the Byzantine Era, much of the pieces showcased this skill.
After Voulgaris opened the flagship store at Via Dei Condotti 10 in 1904 his sons, Constantino and Giorgio joined him and helped to propel the brand reputation as luxurious and exceptional craftmanship. After the founders death in 1932, his sons took Bulgari into a new era and advanced the stores to reflect the wealthy air they had been building. During these renovations is when the brand introduced the iconic pink and beige Italian marble that became a hallmark for all future stores. The logo was also updated and the traditional Roman alphabet replaced the U so that the BVLGARI brand logo became firmly established and took its place in the fashion world.
During World War II the brand focused on designing with yellow gold and stepped back from precious stones and other metals. However in the properous years following the war they expanded platinum designs and use of diamonds, emeralds, sapphires and rubies. The brand became very popular with celebrities, nobility and socialites and continued to grow and expand.
During this period Bulgari also took the lead and worked to inspire trends, as well as shifting their design to architecture, and using that to create a new vision. In 1967 the brand transitioned to the third generation of Voulgaris brothers, Giorgio’s three sons, and the business expanded internationally, continuing growth and innovation. They diversivied more in the 1980’s and then in 2011 LVMH Hennessy Louis Vuitton SE acquired the family owned Bulgari and launched a new path. If you need jewelry, sunglasses, diamond necklaces, rings, and watches, you know that this brand can take you there. From elegance and luxury to fun and leisure, there is no doubt that Bulgari is a part of the future.
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