Audemars Piguet

As a luxury watch designer, it makes sense that Audemars Piguet finds talented and athletic individuals who have broken records and won championships. The sports watch Royal Offshore has featured many celebrity athletes like Shaquille O’neal, Lebron James, and Rubens Barrichello. Rubens Barrichello is a Brazilian Formula One race driver for Williams F1. The formula one is the highest class of single seater auto racing sanctioned by the Federation Internationale de l’Automobile. Barrichello disp...

The famous watch company Audemars Piguet announced that Lebron James would be the new global brand ambassador on April 10, 2011. Celebrity endorsements have been a strategy that many brands have used successfully in the past to help convey certain qualities and characteristics to fans and customers. Some may not understand the purpose behind endorsements and think that brands should communicate with consumers based on benefits and features. However, we live in a world where many companies are ...