The name Rolex has long been associated with luxury, superiority, and prestige. For almost as long as the company has existed, Rolex has been associated with athletic superiority. This association between Rolex and athletes began in 1926 when the company’s newly developed Oyster watch – the first waterproof watch – was worn by Mercedes Gleitz as she swam across the English Channel. The swim, which took a little more than 10 hours, was a feat in itself, but the watch was the real victor, surviving the 10-hour swim and once and for all proving its superiority.
Fast forward 86 years and Rolex is still associated with maintaining a strong connection with the athletic achievers of the world. Disregarding any controversy surrounding him, Rolex named Tiger Woods their new watch ambassador on October 5, 2011. The deal, whose details were not disclosed, is said to be a multi-year, multi-million dollar contract for Woods and sends a clear message that Woods’ superiority on the green is worth more to Rolex than his personal troubles – including a much-publicized affair and subsequent divorce – that caused Tag Hauer to drop Woods as a sponsor.
Woods, clearly back on top of his game after netting $1.2 million in his win at the prestigious Chevron World Challenge, was wearing the Rolex Perpetual Date Sea Dweller, one of the many Oyster series watches built on the foundation of waterproof luxury that established Rolex as the premier watch brand. World of Luxury is proud to feature some of the most sought-after luxury Rolex watches, including several Rolex Oyster Series watches like the Rolex GMT Master and the Rolex Submariner. Rolex is a brand of luxury watches whose wearers understand the unspoken delight of belonging to an esteemed group, and World of Luxury has an extensive selection of Rolex watches, including the Rolex Daytona and the Rolex Yacht-Master.
The Rolex Daytona was created by the company in 1963 for race car drivers, offering them the ability to precisely measure circuit time and calculate speed using a patented chronograph and bezeled tachometer. The Rolex Yacht-Master was created for sailors, and features a programmable countdown for an accurate start to any regatta.
Tiger Woods is considered the best golfer in the PGA, so it’s no wonder he’s been chosen by what is considered to be the best watchmaker in the world to be their ambassador. It truly seems to be a match meant to be.
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