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Did you realize how big of a role Rolex plays in modern history? Fifty years ago in 1960, two explorers by the names of Jacques Piccard and Lt. Don Walsh, descended in the Bathyscaphe Trieste, their submarine, to break the all-time human depth record of 35,813 feet. During that dive a Rolex Deep Sea Special was strapped to the outside of the submarine to gauge its durability during that depth and pressure. The divers and the Rolex survived their one-of-a-kind plunge. Fast forward...

One of the finest watches ever created is the Rolex, and new Rolex watches are designed to be innovative and provide more features than ever before. Rolex was founded by Hans Wilsdorf from Switzerland, who began creating high-quality timepieces during the early 20th century. Since most men of that time used pocket watches, Wilsdorf wanted to create wristwatches that were more precise than the timepieces of the era, and also looked elegant, so men would appreciate wearing them. Wi...

Rolex unveiled one of its most innovative and stunning watch collections at BaselWorld 2012. Rolex Oyster Perpetual Datejust II Watches were unveiled to the audience. This stunning watch collection plays off of the extremely popular features of the Rolex Oyster Perpetual Datejust collection, which was released in 2009. However, these popular features are updated to meet the demands of advancing technology. The Oyster Perpetual Datejust II watches feature impressive watch case desi...

The luxury watch market in the booming economy of China was already a large one. But now there is a new entrant in the field and its none other than Swiss luxury watch maker Rolex! As a matter of fact Rolex has officially built its ‘home` in the stately House of Roosevelt, located at number 27 on the Bund in Shanghai. So the authentic Rolex experience has now come to China. The Rolex luxury watch showroom in Shanghai occupies more than 800 square meters of land with the show windows on ...

The name Rolex has long been associated with luxury, superiority, and prestige. For almost as long as the company has existed, Rolex has been associated with athletic superiority. This association between Rolex and athletes began in 1926 when the company’s newly developed Oyster watch – the first waterproof watch – was worn by Mercedes Gleitz as she swam across the English Channel. The swim, which took a little more than 10 hours, was a feat in it...