Tag Heuer

The TAG Heuer brand began as Uhrenmanufaktur Heuer AG and was created in 1860, when Edouard Heuer set up a watchmaking workshop - at the age of twenty - in St. Imier, Switzerland - in the Jura mountains. Only nine years later, he patented one of the first crown-winding mechanisms for pocket watches. A leader in chronograph watchmaking innovation, Heuer patented his first chronograph in 1882 and an oscillating pinion - which is still used by major watchmakers creating mechanical chronogra...

A year-long celebration takes place in Geneva, Switzerland recognizing and exploring the aesthetic origins in architecture, art, fashion of the 1960's and industrial design of Carrera. Part of that celebration of the line is dedicated to motor sports-inspired watches and chronographs and allows fans to view new innovations as TAG Heuer Commemorates 50 Years of Carrera. The inspiration of the exhibit was to allow visitors the opportunity to see the line in its creative atm...

When Kimi Raikkonen won SPA 2009, the Belgium Grand Prix at the podium he was found wearing the TAG Heuer Grand Carrera with Silver dial and bracelet. There is an unmistaken connection between the car lover and the watch lover. The watches though smaller in size came much earlier that the cars and have been with us now more than 400 years. The cars are new. Both are synonymous with wealth and luxury as early watches and cars have been the possessions of the rich. Both have wheels...

There are several new TAG Heuer watches available that are genuinely unique. This brand has been providing quality Swiss watches since 1860. Some of the Hollywood's most popular celebrities wear these luxury watches on a regular basis. The company has patented several features that add to their watches' great reputation. It was also one of the very first companies to offer watches that use chronographs. Over the years, the brand has increased in popularity and continually added t...